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Normally use instant?

Coffee for beginners

At Pure Roasters, we're all about getting rid of the old pretentious image of specialty coffee.  Below you'll find easy to understand guides on; brewing, grind type, coffee storage and even some wee tips on how to get the most bang for your buck once you've bought your 1st bag of the good stuff.

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Can you just add this to a cup?

If you normally use instant coffee then you may be used to just adding a spoonful and stirring. 

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While you can't do this with specialty coffee, you can prepare it pretty much as quickly using either a cafetiere or a dripper.

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Just remember to order medium ground coffee to start with!

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What grind type do I need?

Our Medium ground suits most but if you use an espresso machine we recommend either ordering a fine grind or grinding your own beans.  

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The guide picture shows ideal grind sizes.  If you're in doubt just a leave us a note on your order with your machine type and we'll make sure you get the right grind.

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How much coffee should I use?

If you want to get technical, then 18 grams is usually the ideal amount for a double shot of espresso.

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If you're using a pot then it's really personal preference.  We find 2 tablespoons per cup for hot coffee is ideal.  Adjust the amount for your own preference, it's normal in our office to see a cafetiere contain 1 part coffee to 2 parts water.  Whoever said less is more didn't have unlimited freshly roasted coffee.

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How long does it last?

There's a lot of conflicting information out there regarding the storage of coffee so we'll keep this as simple as possible:

  • Once the bag is open you want to ideally use your coffee within 6 weeks.

  • If you are unlikely to use your coffee within 6 weeks then keep it in the freezer (not the fridge!) in an airtight bag with the air squeezed out. You can brew coffee from frozen.

  • Beans last longer than grounds. Medium grounds last longer than fine grounds.

  • Pure Roasters coffee has a 1 year best before date on unopened bags.  The fresher the better but stored correctly your coffee wont become unsafe, it just won't taste very nice as it gets older.

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Coffee Time

Other questions we get asked often...

Is your coffee flavoured?  - No, the tasting notes refer to the natural flavour of the beans.  On rare ocassions we will add flavour to seasonal blends, this will be stated clearly on the label.

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Does it cost a lot more than instant? - At the time of writing, most specialty coffee works out around the same price or cheaper by the cup than the leading instant brand.

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Will this work in my bean to cup machine?  - Yes, just order beans when you are ordering from the webstore or subscribing.

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Anything else you need to know please check our FAQ or send us a message on socials.  We're always happy to help. x

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